SEO stands for Search Engine Optimization, this is relying upon technology to make content findable according to pull-mode.
There are two mainstreams in the As-Is media.
Inclusive social media in which everyone has become a creator, pushing content to the socially engaged via ”spam” of the first (e-mail), second (posting) or third (chain-posting) kind.
Traditional media, on the other hand, caters to the socially privileged. It maintains the rent-picking business models optimized in the printing-press age for engaging the economically privileged in non-inclusive innovations.
The search-engine-for-pull and social-media-for-push entrenches inclusive content interactions into a creation wave that hardly yields social engagement for inclusive innovation. Hence the (image of a) content tsunami hiding the Internet’s inclusive innovative potential.
The small differences that would yield a critical juncture in our media use for inclusive innovation are simple. It consists of nourishing some of the best practices of the printing press age in the age of Internet.
Open online dictionaries, encyclopedias (Wikipedia) and translation services (Google Translate) are building blocks. The Actor Atlas aims to further improve the social engagement for inclusive innovation. This is explored in these Google+ Communities:
Acknowledgements. These discussions have stimulated the writing of this article: